Inventory lookup brings customers in-store

Retailers Must Successfully Serve Digitally Savvy Shoppers The internet has changed how consumers now shop and shoppers still rely on brick and mortar location shopping to make the majority of their final purchases. Buying products in real time brings instant gratification to the shopper. In store pickup eliminates the delays in delivery, delivery theft and there’s added comfort knowing you can easily return the item locally and hassle free. Multi location retailers need to understand how buyers are making their online and in-store purchase decisions. A GE Capital Retail Bank study found that 81% of consumers go online before heading out to the store.. All Age Groups still Shop In-Store An A.T. Kearney 2014 study revealed that of out of 2,500 online shoppers polled, from different demographic groups, including Millennials, Generation Xers, Baby Boomers and senior citizens, 90% preferred to shop in brick-and-mortar stores. Shopper’s preferences today are not indicating the downfall of brick-and-mortar shopping, it is actually showing the evolution and changing role of physical locations. The Convenience of Buying Online and Picking Up In-Store In this 2016 study by Field Agent, “88% said they use click-and-collect because there are no shipping costs. Additionally, 77% indicated they feel it’s easier to browse merchandise online, while 51% said they like the instant gratification of BOPUS “Buy online, Pick up in stores” (i.e., there’s no wait). A study in 2015 by eMarketer, more than 78% of KSR (King Retail Solutions) U.S. shoppers search online and find in store pickup more appealing. Online buyers are not just price comparison shopping, they’re also analyzing product features and making final decisions based on...

Improve seller ratings by automating your Amazon listings

Optimizing seller performance ratings is vital to maintain a healthy Amazon account. In our research we found merchants with products listed on the first page all have a 90% seller performance rating or above. According to Amazon, “All sellers should be working toward achieving and maintaining a level of customer service that meets the following seller performance targets”. Seller Performance Targets Pre-fulfilment cancellation rate: < 2.5% Late shipment rate: < 4% Order defect rate: < 1% Pre-fulfillment cancellation rate: This is the number of orders cancelled by a seller prior to shipment confirmation divided by the number of orders in the time period of interest. There could be a number of reasons as to why a seller canceled a shipment, from inadequate stock to unforeseen shipping costs & pricing errors. The most common reason for canceling an order is not having the inventory to ship. Having accurate stock levels in Amazon is tremendously important to maintaining good account health and obtaining positive customer feedback. Late shipment rate: This is the number of orders with shipments that are not confirmed by the expected ship date divided by the number of orders in the time period of interest. Orders with late shipment confirmations may lead to increased customer contacts and negatively impact customer experience. Keep in mind Amazon puts an enormous priority on fast, hassle-free shipping for their customers. If you are currently hand entering order information into your point of sale or ERP system you may make mistakes and data entry is very time consuming. You can easily automate your order fulfillment processes using Kosmos eSync to get your shipments out the...

Test your webstore for Google’s latest update

On April-21st-2015 Google announced their mobile-friendly update to the Google search algorithm. Google is now giving mobile-friendly websites higher rankings in the search results. The mobile-friendly update is focused on improving mobile ease-of-use on the web, so that highly ranked web pages are readable without zooming, tapping, or horizontal scrolling. “Today’s the day we begin globally rolling out our mobile-friendly update,” Google said in a blog post Tuesday April 21st. “Now searchers can more easily find high quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”         Unlike the Google Penguin and Panda updates that penalized websites for bad SEO practices and duplicate content, the Google mobile-friendly update is focused on improving people’s experience on the web. The Google mobile-friendly update is relevant to all websites, not just retailers, and will benefit anyone accessing the web through a mobile device. Is your webstore mobile-friendly? Take the Google mobile-friendly test to find out. Contact Kosmos Central to learn how we can help make your webstore...

Integrate Lightspeed Retail and Magento

We are pleased to announce that our Lightspeed Retail Integration is available at Magento Connect. The Lightspeed Ecommerce Connector enables any Magento cart to integrate with Lightspeed Retail, and automate many of the processes related to inventory, orders, shipping and customer service. Features: Automatically enter order details and customer data from Magento into Lightspeed Retail Automatically enter product lists from Lightspeed Retail into Magento Automatically enter matrix items (colors, sizes and 3 attributes) from Lightspeed Retail into Magento Automatically synchronize inventory counts between Lightspeed Retail and Magento A full list of features can be found here: Connect Lightspeed Retail and...

Kosmos eSync helps businesses maintain data integrity by not storing data in the middle during synchronization

Just about every business and consumer has experienced an issue with data synchronization. The latest issue with Amazon really caught my attention. On Friday Dec-12-2014, Amazon UK sellers experienced a pricing glitch that affected up to 75 million products. Items ranging from smartphones and tablets to mattresses and TV’s, all sold for a penny. Some Amazon sellers that were unable to cancel the orders in time lost their entire inventory. Since Amazon was fulfilling orders directly, the orders were picked, packed and shipped out by Amazon as soon as the orders were placed. The Amazon sellers that were affected used a 3rd party application to automatically sync and update prices in Amazon in order to maintain competitive prices. The sellers that used the centralized data management application called RepricerExpress have lost thousands and some now claim they face potential bankruptcy as a result of the error. If you store data in a centralized data management application you should be aware that data integrity issues can happen. Storing data in a middleware application with other businesses can potentially introduce cross-contamination issues when trying to sync data. For example, an online toy store could display camping and hunting gear for sale on their website as a result of cross-contamination issues when syncing data with a application that stores data from multiple business accounts. Below is a diagram that outlines how a typical centralized data management tool works when syncing data between applications. First a copy of the data is stored in the centralized application before the data is sent to its destinations. Just like introducing too many chefs in the kitchen,...

Kosmos eSync improves data security

Data breaches will continue to rise. The increasing number of hackers breaching private data is in the foremost thoughts of every business and consumer today. From millions of credit cards and personal records stolen at Target, Staples, Home Depot, and TJX Retail Stores to private pictures ‘Snaps’ you thought were secure as previously advertised from Snap Chat. Now a new cyber attack on Sony Pictures is apparently in retaliation to prevent the release of The Interview, a comedy about the attempted assassination of the North Korean president. The cyber attackers have done everything in their power to inflict damage on Sony Pictures and according to a US official the attack resonated from North Korea. The cyber attackers released Sony Picture’s employee records, private company emails, commercial music, films, personal financial information and private employee records. As a result, Sony Pictures and three of the largest movie chains have decided to scale back and only allow for a limited release of The Interview in a small number of theaters and online outlets. The estimated cost of this cyber attack on Sony is estimated in the millions. How does this relate to syncing data? As a consumer, government entity, SMB or any large corporation you should work to limit the number of locations where data is stored within your private network and online applications. Storing data temporarily, even for brief amounts of time can still make your data susceptible to cyber theft, as was the case with Snap Chat private photos. When syncing data across multiple systems, most platforms today necessitate storing your private business and customer data in order to...

Welcome new partners BrilliantRetail

Kosmos announces partnership with BrilliantRetail. E-commerce for ExpressionEngine CMS. A leader in systems integration, Kosmos eSync’s integration platform can connect BrilliantRetail E-commerce for ExpressionEngine CMS to other applications such as POS and ERP. Read the full article...

Why ISVs and VARs need next generation integrations

Next generation data integrations offer new opportunities to ISVs and VARs. Companies now have the ability to swap out ERP, POS, ecommerce, CRM, and many other business applications without creating a new integration from scratch. Next generation integrations also allow for seamless data migrations needed due to mergers and acquisitions. It has become a fact of business today that as merchants grow their applications often grow as well. ERPs, POSs, CRMs, payment systems, web carts, sales order management, shipping/tracking, logistics, requisitions, loyalty, automated marketing, and many other software solutions are the tools required to manage and sustain growth in today’s market. However, these are mostly disparate systems. An ISV with the perfect solution for one problem might not be able to integrate with a clients existing system, resulting in one more lost sale. VARs have too many stories of the sale that almost was because the client had already spent a lot of time and money on other systems, and was not willing to start over. Read the full article...

Announcing Sage ERP X3 developer certification

Kosmos has obtained Sage ERP X3 developer certification and Sage Silver Development Partner status, expanding its partner platform from POS, ecommerce, financial/acccounting, and CRM systems. Kosmos, a leading provider of integrated solutions, today announced it has obtained developer certification in Sage ERP X3, a global enterprise resource planning (ERP) solution for larger businesses operating in the mid-market and enterprise space. Read the full article...

Welcome new partners Smyth Retail

We are proud to announce our next release that allows retailers to easily extend their market to integrated ecommerce web stores. By populating products directly from the Smyth Retail Merchant Plus! system a retailer can very efficiently create and maintain a web site with accurate inventory levels to assure product availability while efficiently removing merchandise from the web store when it is sold out. An integrated order processing tool creates transfers from the inventory of brick and mortar stores into the “virtual web store” where the sale is recorded. Perhaps the biggest benefit is centralized merchandising across channels, managing web stores right alongside brick and mortar stores. Read the full article...