Google’s Latest Release and
Its Effects on Ecommerce
3 fool-proof ways to increase rankings.
Chances are, your website’s search engine rankings were impacted by Google’s latest release. Google Panda looks for fresh, original content and filters out information that lacks substance. To increase rankings, try introducing new information to your website using insightful, non-duplicated content. Below are 3 tips to improve your rankings:
1) Generate fresh content with customer reviews
We recommend the X-Cart Customer Reviews Module, which requires customers to write reviews if they want to rate a product. Each review is unique content; exactly what you’re looking for! Reviews add credibility and keep customers on your site longer. Plus, the module gives you the option to manage product reviews.
2) Drive traffic to your site
f-Commerce Go: Upload products from X-Cart to your Facebook page. This increases exposure by introducing your products to a larger audience. Likes, comments and reviews create outside links to your website, resulting in more traffic, more customers, better SEO and higher rankings.
Blogs: Try starting a blog about your niche market, products or services. On average, businesses that create blogs and update them often, have 55% more visitors to their website.
Vlogs: A vlog or video blog, is an even better way to drive traffic. Frequently updating your website with video content has shown to increase search engine traffic by 157%.
Forums: A support forum where customers ask questions and get answers is a great way to introduce unique content. Have expertise in a certain area? Share knowledge with customers! Giving away information can establish your website as a credible resource.
3) Review your rankings
To increase search rankings, you’ll need to do a little trial and error to see what works and what doesn’t work for your website. Google Analytics is a good place to start. Google Analytics provides insight into how visitors engage with your site: content reports help you understand which pages on your site are popular and you can view the number of customers you’re attracting.
Next, check out websites like ranking.com to see how your rankings have changed over the last year. Good measures of success and engagement include page views, conversion rates, links, comments, Facebook likes, tweets, etc. Your goal is to study your past successes so you can repeat those strategies. Look for patterns, adjust and focus more time on the types of content that resonate with your customers.
Also, make time for updating and improving old content and keywords. If an article is optimized for a keyword but it gets more traffic for a variation of the keyword, re-optimize it for the new keyword. Little changes over time can make a huge difference in your rankings.