Inventory lookup brings customers in-store

Retailers Must Successfully Serve Digitally Savvy Shoppers The internet has changed how consumers now shop and shoppers still rely on brick and mortar location shopping to make the majority of their final purchases. Buying products in real time brings instant gratification to the shopper. In store pickup eliminates the delays in delivery, delivery theft and there’s added comfort knowing you can easily return the item locally and hassle free. Multi location retailers need to understand how buyers are making their online and in-store purchase decisions. A GE Capital Retail Bank study found that 81% of consumers go online before heading out to the store.. All Age Groups still Shop In-Store An A.T. Kearney 2014 study revealed that of out of 2,500 online shoppers polled, from different demographic groups, including Millennials, Generation Xers, Baby Boomers and senior citizens, 90% preferred to shop in brick-and-mortar stores. Shopper’s preferences today are not indicating the downfall of brick-and-mortar shopping, it is actually showing the evolution and changing role of physical locations. The Convenience of Buying Online and Picking Up In-Store In this 2016 study by Field Agent, “88% said they use click-and-collect because there are no shipping costs. Additionally, 77% indicated they feel it’s easier to browse merchandise online, while 51% said they like the instant gratification of BOPUS “Buy online, Pick up in stores” (i.e., there’s no wait). A study in 2015 by eMarketer, more than 78% of KSR (King Retail Solutions) U.S. shoppers search online and find in store pickup more appealing. Online buyers are not just price comparison shopping, they’re also analyzing product features and making final decisions based on...

Improve seller ratings by automating your Amazon listings

Optimizing seller performance ratings is vital to maintain a healthy Amazon account. In our research we found merchants with products listed on the first page all have a 90% seller performance rating or above. According to Amazon, “All sellers should be working toward achieving and maintaining a level of customer service that meets the following seller performance targets”. Seller Performance Targets Pre-fulfilment cancellation rate: < 2.5% Late shipment rate: < 4% Order defect rate: < 1% Pre-fulfillment cancellation rate: This is the number of orders cancelled by a seller prior to shipment confirmation divided by the number of orders in the time period of interest. There could be a number of reasons as to why a seller canceled a shipment, from inadequate stock to unforeseen shipping costs & pricing errors. The most common reason for canceling an order is not having the inventory to ship. Having accurate stock levels in Amazon is tremendously important to maintaining good account health and obtaining positive customer feedback. Late shipment rate: This is the number of orders with shipments that are not confirmed by the expected ship date divided by the number of orders in the time period of interest. Orders with late shipment confirmations may lead to increased customer contacts and negatively impact customer experience. Keep in mind Amazon puts an enormous priority on fast, hassle-free shipping for their customers. If you are currently hand entering order information into your point of sale or ERP system you may make mistakes and data entry is very time consuming. You can easily automate your order fulfillment processes using Kosmos eSync to get your shipments out the...

Test your webstore for Google’s latest update

On April-21st-2015 Google announced their mobile-friendly update to the Google search algorithm. Google is now giving mobile-friendly websites higher rankings in the search results. The mobile-friendly update is focused on improving mobile ease-of-use on the web, so that highly ranked web pages are readable without zooming, tapping, or horizontal scrolling. “Today’s the day we begin globally rolling out our mobile-friendly update,” Google said in a blog post Tuesday April 21st. “Now searchers can more easily find high quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”         Unlike the Google Penguin and Panda updates that penalized websites for bad SEO practices and duplicate content, the Google mobile-friendly update is focused on improving people’s experience on the web. The Google mobile-friendly update is relevant to all websites, not just retailers, and will benefit anyone accessing the web through a mobile device. Is your webstore mobile-friendly? Take the Google mobile-friendly test to find out. Contact Kosmos Central to learn how we can help make your webstore...

Integrate Lightspeed Retail and Magento

We are pleased to announce that our Lightspeed Retail Integration is available at Magento Connect. The Lightspeed Ecommerce Connector enables any Magento cart to integrate with Lightspeed Retail, and automate many of the processes related to inventory, orders, shipping and customer service. Features: Automatically enter order details and customer data from Magento into Lightspeed Retail Automatically enter product lists from Lightspeed Retail into Magento Automatically enter matrix items (colors, sizes and 3 attributes) from Lightspeed Retail into Magento Automatically synchronize inventory counts between Lightspeed Retail and Magento A full list of features can be found here: Connect Lightspeed Retail and...

Kosmos eSync helps businesses maintain data integrity by not storing data in the middle during synchronization

Just about every business and consumer has experienced an issue with data synchronization. The latest issue with Amazon really caught my attention. On Friday Dec-12-2014, Amazon UK sellers experienced a pricing glitch that affected up to 75 million products. Items ranging from smartphones and tablets to mattresses and TV’s, all sold for a penny. Some Amazon sellers that were unable to cancel the orders in time lost their entire inventory. Since Amazon was fulfilling orders directly, the orders were picked, packed and shipped out by Amazon as soon as the orders were placed. The Amazon sellers that were affected used a 3rd party application to automatically sync and update prices in Amazon in order to maintain competitive prices. The sellers that used the centralized data management application called RepricerExpress have lost thousands and some now claim they face potential bankruptcy as a result of the error. If you store data in a centralized data management application you should be aware that data integrity issues can happen. Storing data in a middleware application with other businesses can potentially introduce cross-contamination issues when trying to sync data. For example, an online toy store could display camping and hunting gear for sale on their website as a result of cross-contamination issues when syncing data with a application that stores data from multiple business accounts. Below is a diagram that outlines how a typical centralized data management tool works when syncing data between applications. First a copy of the data is stored in the centralized application before the data is sent to its destinations. Just like introducing too many chefs in the kitchen,...