Inventory lookup brings customers in-store

Retailers Must Successfully Serve Digitally Savvy Shoppers The internet has changed how consumers now shop and shoppers still rely on brick and mortar location shopping to make the majority of their final purchases. Buying products in real time brings instant gratification to the shopper. In store pickup eliminates the delays in delivery, delivery theft and there’s added comfort knowing you can easily return the item locally and hassle free. Multi location retailers need to understand how buyers are making their online and in-store purchase decisions. A GE Capital Retail Bank study found that 81% of consumers go online before heading out to the store.. All Age Groups still Shop In-Store An A.T. Kearney 2014 study revealed that of out of 2,500 online shoppers polled, from different demographic groups, including Millennials, Generation Xers, Baby Boomers and senior citizens, 90% preferred to shop in brick-and-mortar stores. Shopper’s preferences today are not indicating the downfall of brick-and-mortar shopping, it is actually showing the evolution and changing role of physical locations. The Convenience of Buying Online and Picking Up In-Store In this 2016 study by Field Agent, “88% said they use click-and-collect because there are no shipping costs. Additionally, 77% indicated they feel it’s easier to browse merchandise online, while 51% said they like the instant gratification of BOPUS “Buy online, Pick up in stores” (i.e., there’s no wait). A study in 2015 by eMarketer, more than 78% of KSR (King Retail Solutions) U.S. shoppers search online and find in store pickup more appealing. Online buyers are not just price comparison shopping, they’re also analyzing product features and making final decisions based on...