Top 10 Search Engine Placement

Submitted by kosmos on Mon, 05/12/2008 - 14:34

Top 10 Search Engine Placement

"HOW DO I GET MY SITE IN POSITION FOR TOP 10 SEARCH ENGINE PLACEMENT?"

To most top 10 search engine placement is as mysterious as the depths of an ocean and considered the holy grail of web marketing. The answer to the question above rests in knowledge, time, effort, and of course money.

Just a few years ago simply putting up a page with good content would get you listed well in the search engines. Now there are well over 10 billion pages your site is currently competing against.

OBTAINING TOP 10 SEARCH ENGINE PLACEMENT THROUGH HANDS ON EXPERIENCE

Top 10 search engine placement has been our focus for years. You have to stay up on the latest trends and technology changes. What worked a month ago could easily become ancient history today. There are proven techniques that we have learned over the years to get a site in the top positions on the search engines.
Below are paramount for top search engine placement.

CREATE UNIQUE CONTENT

Create unique quality content through out your site. For one, you will want your visitors to stay and read your content or use your software. Content is free and if you provide free software to download this will bring visitors to your site. Do not duplicate your content in any way or you could be penalized by most search engines. Google is the most widely used and the most advanced search engine and if you're doing something unethical I can guarantee you'll soon see your pages drop in the rankings.

FOCUS ON YOUR INDUSTRY KEYWORDS AND PHRASES

The top of a Search Engines Results Page or SERP is where a good quality and unique articles can land. By enriching your site with unique content you need to focus on your target keywords and phrases . This is called page optimization. Optimization is a process that focuses on the target keywords and phrases you and your competition would love to be at the top of a search engines results page or SERP. If your writing an article about web marketing then make sure you have good titles within your pages that are focused on Web Marketing along with properly utilizing your Meta Tags. Your browser title is one of many items a spider will analyze to determine the theme of your content and how it should be indexed. If your browser titles are all the same then it will have difficulty trying to index your pages and thus your site will not achieve good placement.

OBTAIN QUALITY REFERAL LINKS

Now that you have created unique content that your visitors will enjoy reading and find of value; is this enough for top search engine placement? I'm afraid not. Unique content with keyword focus is one step. Now you have to obtain referrals to your site . Obtaining links or referrals to your site is probably the most important aspect of creating site popularity. Quality related referrals within your industry will weigh quite a bit more than non related referrals. Think about it, if Phil Knight owner of Nike gave you a referral to design shoes and so did Bill Gates whose referral would weigh more? Phil's would of course, but some weight would also be given to Bill Gates too. There are a number of ways to achieve links to your site and I will focus on the most common. You can read more at: How to Create One Way Links

The most common method of achieving referral links and widely used by web site owners is called reciprocal linking. Reciprocal linking entails two site owners with similar content and a directory or resources page to place each others web site link on their web site. In essence, you scratch my back and place my link on your site and I will scratch yours and place your link on my site.

Obtaining reciprocal links is not an easy task and this is why it is given high relevance for internet placement or SERPS. You will get spammed by non related sites and other sites will sometimes take months to respond to a simple reciprocal link inquiry. For more information please read my article on how to manage link trades at: Kosmos Central Link Management

If you are serious about managing your own reciprocal links we recommend locating quality link management software. Software will save you hours in your day so you can continue focusing on generating income from your business. With software you can easily approve, disapprove and validate unethical link partners on a weekly basis and easily send emails to link partners that may have accidentally deleted or moved your link. Believe me it happens all the time and who really has the time to validate each link manually. Our recommendation to manage One Way, Two Way and Three Way link opportunities is: http://www.123linksmanager.com

Managing three way links is very difficult and the idea behind it is to obtain a link without reciprocating to the same site. Many webmasters do believe that one day reciprocal linking will cancel out each other and thus three way linking will have more weight for your sites listings. Reciprocal linking is so common and overused in this industry, it makes sense to believe that one day it could become an ancient technique. Referrals are very valuable for a web site and either way, they need to be acquired. Today reciprocal linking works like a charm, but who knows what will happen tomorrow?